• intentions.

    journals, notebooks, and unconventional planning systems for designing an extraordinary life


  • the full creative system.



    intentions. has an entire ecosystem to support the creative process -

    including ideation, illumination, and elaboration.




    Featured Collections


    Idea Notebooks + Vision Journals


    available now on Amazon.com with global shipping -

    just click the image of your favorite collection!

  • Imagine:

    Who would be if you had the tools to help you set your ideal, unique vision and

    accomplish all of your wildest, far-reaching dreams? How would you evolve?



    What if you had a system in place to finish every project that you started?


    How far could you go if you evolved from being a person who talks about ideas to being a person that always executes?


    If you had a proven process for creating a vision and strategy that would transform your life, who could you be? Where would you be?


    intentions. is a system that supports you through the process of manifesting, visualizing and bringing your dreams to fruition. It helps fill the liminal space between dreaming and doing - by guiding you to not only set your intentions, but to bring them to life.


    The system is designed to help you identify and accomplish your massive, life-changing goals - by focusing on key outcomes, major milestones, daily wins and reflective prompts.


    It is a vessel for doing deeper, more impactful work and making your dreams come to life - by helping you focus on the work that matters and make meaningful progress on the most important goals, instead of being distracted by an endless list of tasks.


    That's why the intentions. systems don't have:

    • to-do lists
    • hour-by-hour scheduling
    • dates or times
    And instead, features elements like:
    • brainstorming exercises to stimulate Big Thinking and Dreaming
    • exercises and prompts to overcome fear and clear energy blocks
    • reflection spaces to scan and celebrate progress
    Unlike many planners, the intentions. system isn't made up of a dozen daily questions and prompts - it's designed with simplicity. When we have too many improvement areas and tasks, it's difficult to make meaningful progress on any of them. By keeping your mind on the most important change that you're trying the make, the rest is automatically deprioritized.
    Remarkable results - and a life that is far beyond the norm- require a different approach.
  • idea notebooks + vision journals

    shipping worldwide via Amazon

  • the planner.

    available for pre-order in Winter 2019

    original planner system.
    Available in four designs:
    - Ink Pen (pictured)
    - Botanical Gardens
    - Sacred Geometry
    - Minimalist
    View more details...
    Select an option
    Coming soon
  • the process.



    Use our brainstorming question prompts and our journaling + sketching pages to visualize and document your wildest dreams.



    After careful reflection, create a six-month action plan and roadmap for achieving the one or two goals that would completely change your life.



    Use the roadmap to identify the key outcomes and activities that would have to happen each month to bring the goals to fruition.



    Fill in the weekly planning sheets to ensure that you're working on the most critical activities each week and celebrate the daily wins along the way.



    Reflect on everything that went well throughout the week, and determine what an ideal following week would look like - and how to stay on track for the month's mission.

  • more than a planner.

    the system also includes features like:

    brainstorming prompts.

    journaling + sketching sections.

    mood-setting illustrations.

    spaces for gratitude & celebration.

    monthly & weekly focuses.

    reflection and recalibrating sections.

  • Founder

    the intentions. story

    Elle Mason


    Hi, I'm Elle! I created intentions. when I was three months into my journey to travel the world and build a business. I was hopping around nonstop from country to country - going from Indonesia to Thailand to Malaysia to South Korea - while working with clients on different projects, and creating Better Living with Design.


    I knew that I needed a stronger system to help me keep track of all the moving parts: what cities did I want to visit that year? How many clients did I want to pursue that quarter? How could I meet my goals while carving out time for my creative work and enjoying the places I was in?


    I've always been a planner lover, usually keeping 3-4 at one time: 1 for to-do lists, 1 for brainstorming and ideas, 1 for reflecting and 1 for gratitude. But I quickly began to get frustrated with the complexity of having my thoughts spread out everywhere.


    So, on the bus one day while I was heading to Seoul, I grabbed a piece of notebook paper, and I started sketching the layout for intentions, starting with the end in mind - a system that was simple and sleek, that would keep me progressing on the most important goals, and make sure that I was working towards a set vision. I didn't need a place to write "mail the package" - that's what the Notes app and Reminders are for. I needed a system that would make sure that I moved a needle on the huge goals: like writing my first book and earning my PhD.


    Since creating this system, I've traveled and grown my business while working and living across 15+ countries, completed multiple certifications and courses, deep-dived a number of niche learning topics and finished dozens of creative projects - but most importantly, I've built a life worth living. I've created a system for balancing ambition and flow - for continuously growing, learning, and progressing even while taking it easy, and for celebrating every single win along the way. I'm so excited to be able to share this system with other like-minded and ambitious learners who are eager to design & live their out their own visions. Wishing you the best on your new journey!


    With gratitude,